TOKEN by SanaMinds Creative Lab

Written by Bernard Sim

Again, another very good trailer from Sandsmind.  These guys really know how to produce nice trailers.  Token is a visual effect whereby a straw is slowly pushed into the fist and becomes a heart shaped origami straw.

Effect wise I think this one is not too bad, at least your spectator gets to keep a souvenir of your performance and will also remember you.  You get the instructional DVD and a set of gimmicks.  The gimmicks are not specially made items but are ordinary objects which I think some of you may already have.  At US$34.95, I think the price is quite fair considering the added gimmicks.

There are certain requirements when performing Token.  First of all, you need to be wearing a jacket.  You will also need to prepare the straw (easy) and also fold the heart shaped straw for giveaways.  The heart shaped straw requires 2 straws to make, but that should not be a problem as straws are pretty cheap.  It is very easy to perform Token, no complicated moves.

The only thing I don’t like about this is how the trailer portrays this product.  By watching the trailer, you’d think that you can just take a straw from a spectator and then do the magic.  I counted 8 spectators accepting the heart shaped straw from the magician.  What are the chances of the people on the beach using the same straw?   The trailer shows the magician borrowing the straw from the spectator and then go into performing the effect.  That segment has something missing which makes it vital for this product.  You can’t simply take the straw from someone and then go into performing the effect without doing that part.  Though that part is not difficult to do, it may be decision making part of buying this product.

The DVD says that this may be a good effect from working magicians as one of the methods allows it to be performed surrounded.  However, it will not make sense for a magician to be carrying a drinking cup with a straw while working.

It’s a nice concept and effect. I just simply don’t like the trailer.

Rating:  7/10